Soukaina is a creative and strategic Content Specialist with experience spanning corporate communications, events, and brand storytelling. Before joining ABL Corporation, she managed communication strategies and content for global and regional brands, handling clients such as Avon, Hyundai, Maroc Telecom, and HPS.

Her experience includes leading major industry events like Money 20/20, Seamless, and Gitex Africa, as well as organizing internal initiatives that foster engagement and visibility. Beyond events, Soukaina has developed impactful digital content, managed social media communities, and contributed to employer branding and media planning efforts.

Her diverse background across several industries enables her to bring a holistic and adaptable perspective to developing ABL Corporation’s content strategy, one that reflects the Group’s wide portfolio of businesses.

She brings a blend of creativity and structure to every project, with a strong sense of collaboration and attention to detail. Soukaina holds a Master’s in Digital Marketing and Data Analytics and a Bachelor’s in Marketing and Communication from Al Akhawayn University.